Are you new to this social media marketing era? Are you looking for some simple tricks that can help you boost your reach among people? If yes, then you are on the right page. Read on to learn tips and tricks related to Instagram marketing.

1. 1. Switch to a business profile ASAP :

   Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.

   It’s easy to switch your current profile to a business account.

1. 2. Use free Instagram tools :

   Business profiles on Instagram aren’t all that different from Facebook business profiles.

   Through Insights, you can view statistics like impressions, engagement data, and more.

   You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.

1. 3. Post product teasers that will (gently) urge people to buy :

   What if you could sell more products just by posting product teasers on Instagram?.

   Well, you can.Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either. If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard.

1. 4.Create sponsored ads :

   Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget. You can showcase just one sponsored ad or multiple ads with the carousel feature. This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos. Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before. .

1. 5.Use Instagram Stories :

   If you want to generate leads, Instagram Stories are here to help. Instagram stories differ from regular Instagram posts because they come in a “slideshow” format. They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point. This feature is very similar to Snapchat Stories (and is even a direct competitor). Rather than appearing in the news feed, Instagram Stories appear in a small area above it.

1. 6.Partner with influencers for a wider reach :

   If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them. If you partner with the right industry influencer, you can get your brand out in front of those users. The first step is to try and identify a few influencers that have an audience that is relevant to your product or service.

   

1. 7.Collect user-submitted photos :

   Wouldn’t it be nice if there was a way to create great content for your Instagram page without doing any of the hard work? Through user-submitted photos, there is. You already have an engaged audience. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you. And your followers will probably enjoy user-generated content even more than they enjoy yours because it’s authentic and unpredictable.

1. 7.Collect user-submitted photos :

   If you’re looking to create instant engagement, interactive hashtags are a great way to get it. Red Bull has racked up over 299,612 posts featuring their tag, #itgivesyouwings

1. 8.Post at the right times (and don’t over-post) :

   Over-posting on Instagram is a surefire way to turn off your existing followers. If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible. But you want to post on a consistent basis so that you stay in their news feed regularly. One of the best ways to do this is to only post during peak days and hours when your followers are online.

1. 9.Make sure you track the right metrics :

   You can’t improve your Instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming). When you have measurable results, you’ll know exactly what works and what doesn’t. Begin by tracking your follower growth rate. The total amount of followers you have is commonly seen as a vanity metric. And it is. But your follower growth rate isn’t. When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content your posting (or your posting frequency) is affecting things. Connect with us, if you are looking for a full time marketing team without the full time expenses!