Email marketing is one of the oldest online marketing channels which is going strong day by day. It is one of the easiest ways to do marketing with a high return on Investment. According to a recent study, 90% of the millennials with access to the internet spend around 2.2 hours reading emails on a daily basis and not only the millennials nowadays everyone reads their email more actively than ever. If you are looking for a cost-effective solution to reach your customers on a regular basis then email marketing is your answer.

Below are some benefits of using email marketing-

1. Boost Sales: Marketing Week reports that email generates around $37B of retail sales annually. Email marketing boosts sales by reaching out to the customer directly with some exciting offers that result in impulsive buying.

1. Stronger Customer Relationships:Reaching out to your customer regularly helps you build strong relations with them. The mail might not be about the offer or the company; it can be as simple as a Thank you email or just a festive wishing email.

1. Increase traffic to your website:Email marketing directly helps you in increasing the traffic to your website. You can share some exciting email with the website links in the end.

1. Generate leads:It not only works with old customers but it also helps you get new customers or leads to potential customers.

Read on to learn the tips to remodel your email marketing strategy-

1. 1. Personalized content :Though you may receive lots of email on a daily basis, you only prefer reading those with some good personalized messages for you. So instead of randomly emailing everyone the same content, make personalized messages after going through the customer history. You can group your customers into a few categories and then share the group emails to them.

1. 2. The subject line of the email :Lots of people have tried using the shady subject lines to get more people open the email but this is not a good option if you are looking for a long term relationship with the customers, these lines can help you get open the email once but not twice. Use the subject lines that are simple and direct.

1. 3. Links to the website :Use the email to attract the users on the website. You can share good content linked with your website. People more often go to the website through the email then directly searching for it.

1. 4. Plan out the strategy :Instead of randomly mailing things to the people, plan out your strategy, like designing a series of 5 emails that you think will be most appropriate and send them weekly. All the 5 emails should talk about the same thing in a different way and should ultimately reach to your website links, blogs, and the services you provide. One should also learn the essence of blogging for your business.

These were some tips on top of my head that we can use for good email marketing. Stay tuned for more such tips and tricks.

1. By- Bhoomika Ghalyan
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