Search engine optimization, commonly known as SEO, is a practice of increasing website traffic organically by uplifting the ranking of your website in the search engine.

When you search for anything on any search engine, the result that you see are the primary search results, where web pages and other content such as images, local listings are displayed and ranked based on the content that looks more relevant for your search query to the search engine. These are different from the paid search ads, which are shown on the top of the result page.

But the hard part is how to improve the ranking of the website? When we have known that every minute, thousands of websites are added to search engines. Below are mentioned some tips and tricks that you can use to help you gain more potential clients than some random visits on the websites by improving the Search engine ranking of your website.

1. 1. Optimize your Google my business listing : A strong verified google business listing can help you boost your traffic a lot faster than you think. It takes hardly 20 mins to set up the Google listing, and now, with the new trends, the search engine gives more weightage to the local listing, which will give you an additional advantage.

1. 2. Reviews : We all prefer to buy something which has really good reviews; the same goes for the search engine listing, search engines prefer those businesses who have good reviews from the verified customers. This will not only help you in the search engine ranking, but it will also boost the visitor’s confidence.

1. 3. SEO friendly URLs : One of the common mistakes that we do is to ignore the URLs in our SEO strategy. Complicated URLs are the blockages in the website ranking. For example, www.sample.com/94/567/contact_us will definitely not get any benefits in the eyes and rankings of search engines compared to a URL that describes exactly what that website is about www.sample.com/contact-details.

1. 4. Backlinks : Backlinks are also known as inbound links, these are an essential part of any SEO strategy. These are the links that search engines give the highest level of importance on when they are looking at link elements as part of their ranking results. More the number of websites linking people back to your website the better your search engine ranking will be.

1. Google Maps adds authentication to your physical business. Try to add on the google map on the contact us page with the address. This will boost your ranking and credibility on the search engines.

Next time you work on your SEO strategy, try to include these into it, and see the results!